Marketing Principles - 2328 Words

BSB51207 Diploma of Marketing Subject name: Marketing Principles Subject code: MR02 STUDENT HANDOUT ASSESSMENT PART ONE MARKETING RESEARCH REPORT Unit of Competency: BSBMKG501B - Identify and Evaluate Marketing Opportunities /35 C or NYC Intellectual Property of The Australian Institute of Professional Education (AIPE) Updated 14 September 2010 V1.3 BSBMKG501B – Identify and Evaluate Marketing Opportunities Page 1 of 9 BSB51207 Diploma of Marketing MR02 - Identify and Evaluate Marketing Opportunities BSBMKG501B – Identify and Evaluate Marketing Opportunities ASSESSMENT PART ONE COVER SHEET Please ensure this form is fully completed (including signature) prior to submitting. This page should be on the front of your†¦show more content†¦You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask yo ur Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your â€Å"draft copy† with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and itShow MoreRelatedMarketing Principles1212 Words   |  5 PagesMarketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitorsRead MorePrinciple of Marketing1655 Words   |  7 PagesPrinciples of Marketing Promotion: Overview and Personal Selling Promotion Mix Personal Selling Advertising Publicity Sales Promotion Elements in the Communication Process (Fig. 14.2) Promotion Strategy Strategic Objectives Appropriate Tasks Budget Implementation Evaluation and Control Strategic Issues Integration Relationships Goals: Information, Persuasion, Reminder Consumer Considerations: AIETA Model Target Integrated Marketing Communications (Fig. 14.1) Advertising PersonalRead MoreMarketing Principles3139 Words   |  13 PagesREGENT COLLEGE BTEC Higher National Certificate in Business Assignment Brief Unit Number: Unit Title: 4 Marketing Principles BTEC Higher National Diploma in Business Unit 4: Marketing Principles Assignment Cover Sheet Assignment No: ............................................. I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard Referencing system. I have readRead MorePrinciples of Marketing2147 Words   |  9 PagesPrinciples Of Marketing Gregory Williams Principles Of Marketing BUS 330 Kristin Brocklesby 28 Sep 2009 The subject of my final paper is Principles of Marketing. I will cover the following topics: Definition of Marketing; The Marketing Process; An Understanding of the Marketplace; Marketing Strategies; and Marketing Ethics and Social Responsibilities. Marketing defined is the process by which companies create value for customers and build upon that value by forging strong relationships withRead MoreMarketing Principles : Marketing And International Marketing3590 Words   |  15 Pages Topic Marketing Principle: A In-depth Marketing Study Written By: Rahima Student ID: Module Name: Marketing Principles Submission Date: 1st April, 2015 Executive Summary: In the assignment I discussed about the marketing principles. I discussed the efficient domestic marketing and international marketing process in the whole assignment. In task 1 I discussed about the marketing and marketing elements. In task 2 I discussed about the macro and micro environmental factors of theRead MorePrinciples of Marketing2346 Words   |  10 PagesA.Definitions Of Marketing 1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors] 2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifiesRead MoreMarketing Principles Of International Marketing1391 Words   |  6 PagesFrom this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advancesRead MoreMarketing Principles2043 Words   |  9 PagesMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developingRead MoreEssay on Marketing Principles938 Words   |  4 PagesMarketing Principles Marketing is all about understanding the customer and ensuring that products and services match existing and potential customer needs. Marketing is essential to a business and without it a business cannot give its customers what they want. There are five main points to marketing and they are,  · Understanding customer needs  · Understanding and staying ahead of competition  · Communicate with customers to satisfy expectations  · Co-ordinateRead MoreThe 2201 Principles Of Marketing Essay902 Words   |  4 PagesTITLE:THE FIVE â€Å"I†S OF ONE-TO-ONE MARKETING AUTHOR: STUDENT: BUS 2201-PRINCIPLES OF MARKETING Introduction This paper discusses the key elements of the Five â€Å"I†s of One- to- One Marketing which is essential in today’s rapidly changing and highly competitive world. Changing lifestyles, preferences and more demand for value by consumers in this highly competitive world advanced by technological innovations, demands marketers to craft marketing strategies that will keep their

Stonewall Jackson - 1557 Words

Thomas â€Å"Stonewall† Jackson was born on January 21, 1824 in Clarksburg, Virginia. His father and younger sibling had died of typhoid fever when Jackson was very young. This left himself, his mother and a younger sister. His mother remarried and fell into debt with her more current husband. Because of the immense financial struggles distressing the family, Jackson was forced to go live with an uncle. Jackson’s uncle paid little to no attention to him, even when young Jackson showed an interest in learning. As stated in the Stonewall Jackson: The Man, The Soldier, The Legend, a childhood friend said that Jackson was â€Å"by no means†¦ brilliant, but was one of those untiring, plain, matter-of-fact-persons who would never give up†¦ until he†¦show more content†¦There is Jackson standing like a stone wall! Let us determine to die here, and we will conquer!’ (Published in the Charleston Mercury on July 25, 1861). Some thought that by the Union taking over Richmond, the head of the Confederacy, that it would end the Civil War (MacDonald 12). The Confederate army was committed to protecting all routs to Richmond. One year later, in 1862 Jackson blindsided the Union and defeated two Union forces. The blindside defeat of the Union proved that Jackson was a relentless and determined military mind. Jackson did this during the Shenandoah Valley campaign. George McClellan, commander of the Union Army, came up with a plan to capture Richmond, the Confederate capital. McClellan was not known as the most efficient of commanders, always seeming hesitant to commit his troops to battle. When McClellan’s troops were preparing to start their campaign, Stonewall Jackson’s Confederate Army charged through the Shenandoah Valley, making it seem as if they were going to attack Washington, the Union’s capital. This campaign that Jackson raged upon lasted from May 4th until June 9th, 1862. This is where Jackson defeated the two Union forces. Jackson’s Shenandoah Valley campaign included battles such as Fort Royal, Winchester, Cross keys, and Port Republic (Virginia Military Institute Archives). He defeated Union soldiers at all of these battles. Due to Jackson’s success with his Shenandoah ValleyShow MoreRelated Stonewall Jackson Essays794 Words   |  4 PagesStonewall Jackson Thomas Jonathan Jackson was a general who served in the Civil war. He was born on January 21, 1824 in Clarksburg, Virginia. Jackson’s Parents were Jonathon Jackson Julia Beckwith Neale. He had 3 brothers and sisters. They were Elizabeth, Warren, and Laura Ann. Elizabeth and Warren were both older than him, and Laura Ann was younger. When Thomas was only 8 years old his father and sister, Elizabeth, died of typhoid fever. After his childhood in Virginia, Stonewall JacksonRead More Stonewall Jackson Essay544 Words   |  3 Pages Stonewall Jackson, born January 21, 1824 was one of the most famous confederate generals and one of the best officers to serve for General Robert E. Lee. But Jackson wasn’t just born a general, he earned it. Since his parents died when he was very young, life was very rough for him. He was raised by his uncle, Cummins Jackson, a miller who lived near what is now known as Weston, West Virginia. Later on, he was appointed to the U.S. Military Academy. He had to work several times harder than theRead MoreThomas â€Å"Stonewall† Jackson Essay1815 Words   |  8 Pages Famed Confederate General Thomas â€Å"Stonewall† Jackson’s legacy is hardly easy to define. His is most remembered for cunning speed and brutality in battle and many consider him without equal. The same strategies Jackson used in the Shenandoah Valley campaign were scrutinized by both Rommel and Patton for inspiration in WWII. Jackson’s personal discipline carried over into his command. Although his men were often barefoot and near starvation, he pushed them forward into battle, not wishingRead MoreStonewall Jackson And The Confederate Army1327 Words   |  6 Pages Thomas â€Å"Stonewall† Jackson Stonewall Jackson, a general for the Confederate Army died in 1863 due to complications from a gunshot wound (â€Å"Thomas†). Thomas â€Å"Stonewall† Jackson was a general for the Confederate Army during the Civil War. Jackson was most commonly known for his strategy and his men who were very skilled. Despite all of this Jackson was a brilliant tactician and a master at commanding his troops, which is why he is regarded as one of the best generals of the Civil War. As a young childRead More Thomas Stonewall Jackson Essay720 Words   |  3 Pages Thomas Stonewall Jackson was born in Clarksburg, Virginia, on January 21, 1824. After graduating 17th in his class at the U.S. Military Academy at West Point, he was commissioned as a second lieutenant. He served in the Mexican War and won two brevets. While he was in Mexico, Jackson became a Presbyterian. A friend said that, quot;He never smoked, he was a strict teetotaler and never touched a card.quot; In 1851, Jackson was recruited to teach at the Virginia Military Institute. His students calledRead MoreStonewall Jackson And The American Civil War1166 Words   |  5 PagesThese were some of Stonewall Jackson’s Final words. Jackson was one of the most charismatic and influential Generals to have ever participated in the American Civil War. It was his work ethic, morality, and immense military expertise that gained him his infamous recognition and respect. Just a small overview of his life wil l clearly explain how Stonewall Jackson earned his merit as being one of the most outstanding Civil War generals that this country has ever seen. Stonewall began his career asRead MoreStonewall Jackson: Embodying The American Dream 102619991566 Words   |  7 PagesStonewall Jackson: Embodying the American Dream 10261999 1 Thomas â€Å"Stonewall† Jackson once said, â€Å"You may be whatever you resolve to be,† (Biography.com Editors). Many of the greatest men throughout history, including Stonewall Jackson, came from small beginnings, yet with perseverance, achieved their wildest dreams. Furthermore, many of these men were inspirational figures to others during his or her time; alike how Stonewall Jackson was idolized by many southerners due to being born with a familyRead MoreStonewall Jackson the Great U.S. Military Figure Essay640 Words   |  3 Pagesthat Thomas Jackson was negatively affected by growing up with his bachelor uncle Cummins Jackson, this unusual background ultimately made Stonewall Jackson the great U.S. military figure he is today. Cummins Jackson had a strong work ethic, which was pushed onto a young Stonewall Jackson. Stonewall Jacksons father died when Jackson was very young, leaving Jackson without a father figure the mold him into a respectable man. Jean Fritz tells a compelling story of Thomas Stonewall Jackson. She describesRead MoreThe Greatest Generals During The American Civil War1544 Words   |  7 Pages1824 around midnight in Clarksburg, Virginia, now West Virginia, one of the South’s greatest Generals during the American Civil War was born. This was Thomas Johnathan Jackson, also known as Stonewall Jackson. He was the third born out of four siblings. His parents were Julia Beckwith Neale and Johnathan Jackson (Stonewall Jackson). Jackson’s childhood was very rough. When he was two, his father and older sister died of typhoid fever within the same year. The death of his father caused his motherRead MoreAnalysis Of Stonewall Jackson Way1421 Words   |  6 PagesPalmer, John Williamson. â€Å"Stonewall Jacksons Way.† Poetry-Archive, George W. Jacobs Co., www.poetry-archive.com/p/stonewall_jackson_s_way.html. Accessed 4 Sept. 2017. John Williamson Palmer is a famous American author who recorded revolutionary events. Palmer was originally a physician, but he later decided to pursue a career in journalism. Since he was writing during the Civil War, his works encompass American patriotism and morale. His poem â€Å"Stonewall Jackson’s Way† serves to commemorate the

Socioeconomic Profile of Hypothetical Patient Free Essays

Considering socio economic variable of a patient with diabetes, the priority of the patient should be to participate in healthcare insurance program provided by its employer. The benefit of contributing to such a health plan is cost reduction where patients only pay a deductible or a minimum co–payment. Acquiring such a policy also ensures that a person may also be able to cover family members at significantly less rates than individual private insurance. We will write a custom essay sample on Socioeconomic Profile of Hypothetical Patient or any similar topic only for you Order Now If the employer doesn’t participate in health insurance program, the only other viable method is to get a private health insurance. Although expansive, the patient will definitely have more choice in selecting the out of network providers and the flexibility of evaluating different plans that provide ample coverage to treat Diabetes. Patients with Diabetes need to keep medical supplies such as test strips, meters and insulin which are mostly covered by the health insurance providers (Health Insurance). Unfortunately, in countries like United States getting a health insurance for diabetic patients is difficult but this should not stop patients from researching other options such as Insurance through employers and getting help from the State. Most States run their own health insurance programs for which a diabetic patient might be eligible. Programs such as COBRA and HIPAA are available in every State. It will be in the best interest of a diabetic patient to consult the American Diabetes Association http://www. diabetes. org which outlines health insurance coverage on a State by State basis. Furthermore, patients can easily get guidelines and education on how to tackle diabetic issues and where to look for information. Payer Type Based on the socio economic conditions of hypothetical patient, it will be in his best interest to enrol in HMO plan. Analysing financial circumstances of the subject, it is evident that he will likely cover his wife and children, who at this stage are not able to enrol in a healthcare plan. In contrast, a PPO plan will likely cost a premium which is not recommended except if it provides assistance to cover diabetic conditions. It should be noticed that most Americans are covered by BlueCross BlueShield, Atena or CIGNA therefore it is important for diabetic patient to compare the coverage of diabetic supplies offered by these companies. Health plans that cover most strips and monitors should be preferred over others. Patients should also be careful while determining whether the diabetic equipment fall under normal prescription or covered under durable equipment supplies (Insurance Coverage). Other conditions such as mail order deliveries and the number of supplies at any one time play an important role in the eventual patient satisfaction with a plan. After evaluating different healthcare programs, Harvard Pilgrim Healthcare, Tufts Associated Health Maintenance Organisation and Health New England may provide the best coverage. Cost Treatment Comparison Harvard Pilgrim Healthcare program is specifically tailored to meet the requirements of Massachusetts residents. It offers a network of 40,000 pharmacies and access to more than 130 hospitals in the area. The co payment fee is $10 for a visit and $50 for emergency care. The program covers a wide range of drugs and medicines with mail order included. Individuals can include family members for an extra charge. The program offers a diabetes management program with test reminder letters and individual support from a Nurse educator by calling a toll free number (Diabetes Management). For a single person in a family, the cost varies from $350 to $470 based on the socio-economic factors of hypothetical patient. The Tufts Associated Healthcare Maintenance Organisation provides a variety of different HMO plans that are designed to be cost effective. Its Select Network Provider program offers a minimum deductible and covers most outpatient medical care (Health New England). Doctor visits and other routine checkups offer affordable co-payment plans. It also offers a Taking Charge Diabetes program for its members that support the doctor-patient partnership to control diabetes and educate on such issues. Cost for individuals starts as low as $324 and climbs up to $450 for HMO select plans. Health New England is also a good choice with plenty of great options. Individuals can enrol in a number of Bronze or Silver health insurance packages which covers a huge number of Drugs and area hospitals (Tufts Health). The benefits are somewhat similar to other two programs whereas its Neighbourhood Health Plan provides a great value for money by charging as low as $265 per month in Bronze Package and $369 in Silver Package. It offers a comprehensive Diabetes Management Program that includes educational material, reminders, and physical as well as virtual grocery store tours to select the perfect sugar free diet. References Diabetes Management. Retrieved March 18, 2009, from Harvard Pilgrim HealthCare Web site: https://www.harvardpilgrim.org/portal/page?_pageid=213,213304_dad=portal_schema=PORTAL Health Insurance Information for People with Diabetes. Retrieved March 17, 2009, from American Diabetes Association Web site: http://www.diabetes.org/advocacy-and-legalresources/healthcare/insurance.jsp Health New England Plans. Retrieved March 18, 2009, from Health NE Web site: http://www.healthnewengland.com/PlanSelector/Compare/compare.html Insurance Coverage Overview. Retrieved March 17, 2009, from Diabetes Control for Life Web site: http://diabetescontrolforlife.com/articles/Monitoring-Insurance-Coverage-Overview-200085 Tufts Health Plan is the Right Choice. Retrieved March 18, 2009, from Tufts Health Plan Web site: http://www.tuftshealthplan.com/enrollnow/pdfs/STANDARDCOMP_0408.pdf    How to cite Socioeconomic Profile of Hypothetical Patient, Papers